Sport

News about sports business

Betfred secures British Masters title extension

SBC News Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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FUN88 secures Newcastle United extension

SBC News FUN88 secures Newcastle United extension

FUN88 has extended its partnership with Premier League side Newcastle United after agreeing a new long-term commercial agreement. As part of the agreement, FUN88’s logo will continue to be featured on the front of its players’ shirts and training wear for the foreseeable future.  A FUN88 spokesperson stated: “FUN88 is delighted to continue its association with Newcastle United Football Club. …

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LV BET celebrates Vanarama National League’s return

SBC News LV BET celebrates Vanarama National League’s return

LV BET CEO Adrian Sidowski has celebrated the return of the Vanarama National League with the competition’s play-offs set to commence today. As the National League’s official betting partner, the firm has announced that it will continue to provide content, previews and odds for all of the competition’s remaining matches enhancing its fan engagement opportunities since fans cannot physically go …

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Parimatch extends UFC partnership

SBC News Parimatch extends UFC partnership

Online betting operator Parimatch has extended its partnership with the UFC until the end of 2021. It means that the firm will remain as the premier MMA organisation’s “Official Betting and Wagering Partner of UFC” for the Europe and CIS region.  It comes ahead of this weekend’s bumper card of fights, which features three title bouts including the much-anticipated welterweight …

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Bettingexpert crowns TheTrollmanSha World Tipster Champion 

SBC News Bettingexpert crowns TheTrollmanSha World Tipster Champion 

Sports betting tipster social network Bettingexpert.com has crowned TheTrollmanSha as its World Tipster Champion 2020, with the Italian winning €10,000. The annual event was created by bettingexpert to reward top tipsters within the community. Taking place from July 1 2019 – June 30 2020, TheTrollmanSha provided over 14,000 tips and was the best to guess the outcome of sporting events …

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Aston Villa finishes W88 shirt sponsorship

SBC News Aston Villa finishes W88 shirt sponsorship

Aston Villa has announced that its principal partnership with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming the club’s front of shirt sponsor. The W88 partnership, which was the club’s third principle partner in three years following 32Red and Unibet, has come to ‘its natural end’, according to the club. Moreover, its …

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Sportech highlights new client wins under lockdown

SBC News Sportech highlights new client wins under lockdown

Ahead of today’s AGM, Sportech Plc has issued a trading update,  informing investors of further COVID-19 pandemic impacts and countermeasures undertaken by the LSE-listed wagering technology group.  Updating investors, Sportech explained that it has implemented its pandemic cost-saving measures announced during March trading, based on its forecast scenario that global sporting events would be curtailed through to the end of …

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Sportradar: Football’s match fixers enter the betting early

match fixers

The suspicious live betting activity from over 50% of the football matches identified by Sportradar between 2017 and 2019 emerged within the first 15 minutes, signifying a clear trend for match fixers to enter the betting markets early in the game. This was one of the headline findings revealed as part of #ProtectingGlobalSport – a social media campaign initiated by …

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