Vbet, the flagship European sportsbook property of BetConstruct, has expanded its French market presence after becoming the ‘official betting partner’ of Ligue 1 football club AS Monaco. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Agreeing terms on a two-year partnership, Vbet has secured its first ever French football sponsorship arrangement, …
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Gambling platform Football Index has been named as Queens Park Rangers Football Club’s latest front-of-shirt sponsor for the upcoming EFL Championship season. The agreement, which is initially a one-year deal with the option to extend, sees the ‘Football Stock Market’ displayed on QPR’s home and away kits for the 2020/21 season. Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football …
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Figures coming out of both the UK and Germany have shown positive signs of recovery for the sports betting industry, while the return of top level football in both of these countries produced an immediate upturn in betting-based traffic across the world. That’s according to betting affiliate Leadstar Media, which oversees several products across a variety of global markets including …
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Isle of Man-based operator Celton Manx has signed a multi-year partnership with Leeds United, with the firm confirming that its sports betting brand SBOTOP will be the Premier League club’s front of shirt sponsor. The sponsorship agreement, which is the largest commercial deal in the club’s history, also sees SBOTOP appear as a sponsor on the club’s official training kit. …
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French online sportsbook and poker room Winamax has moved to expand its profile within Ligue 1, confirming that it has become the ‘principal shirt sponsor’ of Racing Club Strasbourg Alsace. Recognised as one of French football’s oldest teams (founded in 1906), for the next three Ligue 1 seasons’ Winamax confirms that ‘Le Racing will be wearing our red W, on …
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British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …
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The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …
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TOTO, the Netherlands monopoly licensed sportsbook and football pools operator has undertaken a spree of football partnerships, as the Dutch Eredivisie prepares for its October restart following the cancellation of season 2019/2020. Under lockdown, TOTO the sportsbook property of Dutch national lottery operator Nederlandse Loterij has secured nine Eredivisie partnerships – as the monopoly bookmaker becomes the official sleeve sponsor …
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Unibet, the flagship sportsbook property of Kindred Group Plc, has announced its support of British horseracing’s #GoRacingGreen project – making UK racing accessible to those who suffer from mental health problems. The #GoRacingGreen project was launched in 2019 by racing enthusiast and entrepreneur Deborah Matthews, who openly blogged about how equine activities helped her overcome her struggles with mental health. …
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Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …
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