Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, our attention turns to the start of the road in Serie A and the Bundesliga, where Bayern Munich are primed for more domestic (and European) glory, as well as the likely US Open contenders …
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Parimatch nets highest Serie A coverage with Juventus
Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …
Read More »IPL cricket: RPM Gaming on why ‘lazy’ traders need to keep Pace
As IPL T20 cricket returns this weekend, albeit with a new home, we pick the trading brain of William Stephenson, Head of Data & Trading Feeds at RPM Gaming, whose new PACE feed promises the fastest and most accurate data and pricing for the sport. SBC: The Indian Premier League returns this weekend, but how much uncertainty still remains? WS: …
Read More »Sportsbet.io signs official betting partnership with Arsenal
Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …
Read More »W88 remains as Leicester City betting partner for 2020/21 campaign
W88 has renewed its deal with Leicester City Football Club meaning that the Asian betting company will continue as the Premier League side’s official betting partner for the 2020/21 campaign. As a result of the renewal, W88 will continue to gain brand exposure during Leicester City match days via the club’s pitch-side LED advertising boards. Moreover, the firm will be …
Read More »Toals upgrades NI shops to Racing Post BSD systems
Northern Irish bookmaker Toals has confirmed plans to ‘accelerate its print-to-digital transition’ by upgrading its betting shop displays (BSD) to Racing Post Digital systems. The upgrade will see all Toals NI betting shops fitted with Racing Post’s interactive touchscreen displays, offering customers in-depth and accurate data, information and content across all sports and horseracing fixtures (UK and international). Further in-store …
Read More »CampoBet becomes official sponsor of Champions Hockey League in Sweden
CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season. Moreover, the betting operators branding …
Read More »NFL names 888sport as UK betting partner
888sport has scored a first-of-its-kind partnership with the National Football League (NFL), making the gambling company the NFL’s first ever official sports betting partner in the UK & Ireland. As part of the deal, 888sport has also become the official sports betting partner of the Super Bowl and the official sports betting partner of the NFL London Games during the …
Read More »Inside Edge: Record-seeking Salah and La Liga market misconception
Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we check on Mo Salah’s pursuit of Teddy Sheringham’s opening day scoring record and the chances of a fast Premier League start for the promoted teams, before addressing the media hype around Barcelona’s (Messi …
Read More »M88 strikes multi-year La Liga regional betting partnership
M88 has been named as La Liga’s regional betting partner in Asia after signing a multi-year partnership with the Spanish football competition. The commercial agreement will run until the end of 2024 and will see the online betting platform collaborate with La Liga to produce exclusive content to grow the competition’s reputation in Asia, while also increasing fan engagement opportunities …
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