First TV campaign for McBookie.com

Scottish bookmakers McBookie.com have embarked on a major TV campaign for the first time. The firm will be focusing on Scottish Television and has secured spots during STV’s coverage of the Champions and Europa League.

The advert looks to prove that the firm understand Scottish punters more than other bookmakers, by having a sly dig at England’s chances of winning the World Cup – telling punters that if they have £10 on England at 33/1 to win the World Cup, then they are going to lose £10.

Paul Petrie, McBookie.com spokesman commented: “ This is about brand awareness and account generation so we believe the advert achieves both those aims. To be able to get slots during massive Champions League fixtures within budget is a massive coup and we are confident it will be a huge success.”