Online payment provider UKash has announced the launch of a partnership with English Championship football club – Birmingham City. The partnership will allow fans without credit or debit cards to purchase match tickets using the UKash voucher system.
The partnership will extend the football clubs revenue channels by allowing fans access to purchase Birmingham City goods – such as match tickets, merchandise. UKash have further extended the partnership to allow Birmingham City fans to place bets with selected bookmakers.
David Hunter CEO of UKash commented “We are tremendously excited by the opportunities to increase exposure for the Ukash brand through this relationship with Birmingham City Football Club, with up to 1m spectators coming to the club’s 30,000 capacity St Andrew’s Stadium each year, this is great exposure for our products “
Birmingham’s sales manager Shaun Petafi said that following Ukash’s rapid growth he was thrilled that the club had become an “integral” part of the processor’s marketing strategy.
“We look forward to building a long-term relationship with Ukash and providing our supporters with another convenient online payment solution,” Petafi explained. “This system aims to add value to the Blues fans that prefer cash transactions, making online retail more accessible for all of our supporters.”