Asian-based technology providers Power8 have become an official Club Partner of English Premier League club Fulham FC in a deal which includes significant presence of the Power8 branding on LED perimeter advertising, ultimately reaching TV and on-line audiences in 212 worldwide markets.
Power8, which provides some solutions for the gaming industry, says it is proud of its partnership with Fulham and it plays an important part in the company’s global brand marketing and strategic expansion plans. The English Premier League is the most popular football league in the world in terms of global audience. Sport betting provides the backbone to the business of many of the leading operators Power8 works with and it is also one of the most vibrant and profitable of the on-line gaming market segments. Power8 said its sponsorship with Fulham FC not only provides valuable brand visibility for the company, but also supports its international clients in the sports and football gaming sector.
Fulham FC CEO, Alistair Mackintosh said: “We are delighted to welcome Power8 on board and look forward to helping the brand grow its awareness and successfully reach its objectives.”
This deal demonstrates how even the smallest profile firm can give themselves a boost by associating with a football club for a reasonable outlay. This will be discussed in-depth at the Betting on Football Conference on 8 May at Stamford Bridge.