SBC News Voice of the Sports Betting Industry
French state gaming operators Française des Jeux (FDJ) have announced a digital/social partnership with Facebook France according to Igamingbusiness.com. The social campaigns will target placement for FDJ products in the coming months of 2014, with special focus on major calendar dates and sporting events such as the 2014 World Cup in Brazil.
The aim of the partnership will be to extend coverage, content and player acquisition of FDJ brands to the French igaming community. FDJ plan to hit the €1bn mark in online sales by 2018, 2013 sales totalled €410m. FDJ will look to extend it’s profile using social media channels, with the partnership viewed as a key tenet of branding and player acquisition.
The campaign has reportedly reached 13.4m French people in less than 24 hours and the FDJ said that they wanted to strengthen their collaboration with the leading social network in France, adding: “These promising results have shown Facebook’s potential to reach existing and potential customers thanks to its exceptional coverage and highly accurate targeting.”
Patrick Buffard, deputy chief executive of FDJ, said the agreement showed FDJ wanted to evolve alongside its users’ habits. “We want to communicate with the French public wherever they happen to be and are logged on. We know Facebook has the ability and tools to reach the biggest number of people possible in an efficient manner.”
