SBC News Voice of the Sports Betting Industry
Extending its marketing coverage within the UK betting sector, European sports betting operator Marathonbet has announced its biggest betting partnership to date with Manchester United FC.
Marathonbet will become the Global Betting Partner of the ‘Red Devils’ for the Premier League season 2015/2016. The partnership will see Marathonbet promoted throughout Manchester United’s Old Trafford Stadium (capacity – 75,000) on Match Days.
The betting operator will further enhance its profile utilising Manchester United’s digital channels and vast social media presence. Marathonbet announced that it would additionally support Manchester United social and community initiatives
Stan Reoutt, the CEO of Marathonbet commented on the agreement with Manchester United:
“Recently, Marathonbet have made great strides towards being at the forefront of football betting and this partnership cements our aims as a brand. Manchester United is one of most recognisable names in the world. This announcement demonstrates our global plans for Marathonbet. We can’t wait to get to work with the club and their fans!”
Manchester United Group Managing Director, Richard Arnold commented:
“Manchester United has a global presence with fans all over the world and our partners help us to engage with them in a range of innovative ways. Marathonbet already operates in over 20 languages and understands the importance we put on operating on a global scale. Through our partnership, we hope to bring to fans exclusive content, access to bespoke player and legends interviews as well as competitive betting odds.”
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Betting partnerships are one of the many topics that will be discussed at next month’s Betting on Football Conference #bofcon held at The Emirates on Thursday 10 September. Pick up your half price tickets now.
