Football

Online gambling operator, ManBetX has expanded its portfolio of sponsorships, unveiling a record partnership with English Premier League side, Wolves. As part of the long-term agreement, which is the the largest in the club’s history, and is signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years, ManBetX will see the international gaming company …

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

The Football Association of Ireland (FAI) are set to investigate this weekend’s League of Ireland First Division match between Cobh Ramblers vs Limerick FC in relation to suspicious betting. A 3-2 victory for underdogs Limerick has been placed under scrutiny with regards to betting activity witnessed on a market that is reported to have attracted ‘significant volume’ for an encounter that …

Genius Sports Group betting subsidiary Betgenius has secured its biggest data contract to date, having been appointed as the ‘exclusive live data supplier’ for the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry. Commencing season 2019/2020, Betgenius will act as the ‘official supplier of live data’ for sports betting …

The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …

Online bookmaker LV BET has moved to expand its English football profile, confirming that it has become the ‘Official Betting Partner’ of the ‘Vanarama National League’. Agreeing terms with the National League, LV BET’s partnership will begin this Saturday 11 May with the bookmaker sponsorship the ‘Promotion Final’ played at Wembley Stadium. Updating stakeholders, CEO of The National League, Michael …

English Premier League football club AFC Bournemouth has confirmed that it will maintain online gambling group Mansion as its lead sponsor for a fifth consecutive season. Gibraltar-based Mansion has served as lead sponsor of AFC Bournemouth since the club’s promotion to the Premier League in season 2015/2016. Updating the market, Karel Manasco, Chief Executive of Mansion, describes ‘the Cherries’ sponsorship …

A match fixing alert triggered by Française des Jeux (FDJ) has led to an ongoing international ‘match manipulation’ investigation attached to Tunisian football. French state owned betting operator FDJ, is reported to have alerted national police in relation to €32,000 being wagered on Tunisian Ligue Professionnelle 1 club US Ben Guerdane beating rival ES Metlaoui  on7 April 2019. FDJ alerted the police …

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory. Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games. ISG details …