SBC News Voice of the Sports Betting Industry
Sportradar, supplier of sports and betting related data, has agreed a partnership with FC Bayern Munich during the World Cup 2014. The 24-time German league winner incorporates Sportradar’s WC2014 Live Match Centre on its homepage to display the performance of all its international players taking part in Brazil.
This solution allows fans to follow the performance of its stars during the World Cup based on the holistic illustration of performance data. With this customised solution Sportradar said it plays a one-two with one of the biggest clubs in European football.
The WC2014 Live Match Centre has been exclusively designed for the tournament and includes in-depth and graphically enhanced live content. It provides the latest breaking news, fixtures and results using slick visualisations. This specially packaged tool offers flexible design choices and multiple integration options, keeping football fans up to speed with all the exciting tournament action.
Carsten Koerl, CEO of Sportradar, said: “We are delighted to have the opportunity to work with FC Bayern Munich and are hugely excited by the challenge. Furthermore we’re very glad to provide a high level of entertainment to all supporters of FC Bayern so that they can enjoy the World Cup even more. Our customised and high quality product is the perfect companion for fans all over the world.”
