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Football weighs up ‘untapped potential’ of VAR advertising

SBC News Football weighs up 'untapped potential' of VAR advertising

The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …

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LV BET nets Vanarama National League betting partnership

SBC News LV BET nets Vanarama National League betting partnership

Online bookmaker LV BET has moved to expand its English football profile, confirming that it has become the ‘Official Betting Partner’ of the ‘Vanarama National League’. Agreeing terms with the National League, LV BET’s partnership will begin this Saturday 11 May with the bookmaker sponsorship the ‘Promotion Final’ played at Wembley Stadium. Updating stakeholders, CEO of The National League, Michael …

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AFC Bournemouth renews Mansion sponsorship for fifth EPL season

SBC News AFC Bournemouth renews Mansion sponsorship for fifth EPL season

English Premier League football club AFC Bournemouth has confirmed that it will maintain online gambling group Mansion as its lead sponsor for a fifth consecutive season. Gibraltar-based Mansion has served as lead sponsor of AFC Bournemouth since the club’s promotion to the Premier League in season 2015/2016. Updating the market, Karel Manasco, Chief Executive of Mansion, describes ‘the Cherries’ sponsorship …

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FDJ alert triggers Tunisia football probe

SBC News FDJ alert triggers Tunisia football probe

A match fixing alert triggered by Française des Jeux (FDJ) has led to an ongoing international ‘match manipulation’ investigation attached to Tunisian football. French state owned betting operator FDJ, is reported to have alerted national police in relation to €32,000 being wagered on Tunisian Ligue Professionnelle 1 club US Ben Guerdane beating rival ES Metlaoui  on7 April 2019. FDJ alerted the police …

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ISG scores La Liga matchday virtual ads deal with Mediapro

SBC News ISG scores La Liga matchday virtual ads deal with Mediapro

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory. Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games. ISG details …

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FA charges Paul Scholes with ‘allegedly’ breaching betting rules

SBC News FA charges Paul Scholes with 'allegedly' breaching betting rules

Issuing a short statement, the Football Association (FA) has confirmed that it has charged former Manchester United and England midfielder Paul Scholes ‘with misconduct in relation to its betting rules’. The FA states that Scholes is alleged to have placed 140 bets on football matches between 17 August 2015 to 12 January 2019, breaching FA Rule E8. Under the association’s …

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The FA widens search for new CEO

SBC News The FA widens search for new CEO

Following Martin Glenn’s announcement that he would depart as Chief Executive at the end of the year, the Football Association has undertaken an extensive search to find his replacement. The decision is likely to be made at the end of the season, with it seemingly having been narrowed down to a few final names. Most notably for the sports betting …

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Argentine football demands that Macri & Vidal tango on BA gambling reforms

SBC News Argentine football demands that Macri & Vidal tango on BA gambling reforms

Political rifts are developing in Buenos Aires, as Argentina’s biggest football clubs and the governance of the Superliga and Argentine FA (AFA) demand that football is rewarded in the upcoming reform of BA’s gambling laws. Argentine Superliga and AFA officials have demanded that President Mauricio Macri (Argentina PRO), leader of the Cambiemos governing coalition, move to suspend the Buenos Aires …

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BoyleSports backs Shamrock Rovers’ League of Ireland ambitions

SBC News BoyleSports backs Shamrock Rovers' League of Ireland ambitions

BoyleSports has stated its commitment to improving Irish football standards and grassroots initiatives securing a betting partnership with Tallaght (South Dublin) football team Shamrock Rovers FC. For the remainder of the 2019 League of Ireland Premier Division season, the BoyleSports brand will feature on the Shamrock’s match-day sleeves. Having won five League of Ireland championships, Shamrock Rovers is considered one …

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