Football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered, this week’s edition looks at a controversial new sponsorship for West Ham, as well as an innovative new initiative between QPR and Ticketmaster. FA to investigate West Ham Sponsorship  The Football Association (FA) will carry out inquiries into …

European online bookmaker Energybet has expanded its partnership arrangement with South London Championship football side Millwall FC, becoming the sleeve sponsor for ‘the Lions’ FA Cup 4th round match against Premier League side Everton FC. Energybet currently serves as Millwall in-stadia betting partner, a partnership it has served since 2017. After beating Hull City in round 3 of FA Cup, …

InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

Senior executive of the Premier League, Tim Davie, has become the second person to turn down an offer to succeed Richard Scudamore as the league’s new head. The Premier League have been on the lookout for a leadership replacement after inbound incumbent Susanna Dinnage unexpectedly reneged on the offer. Dinnage backtracked on the new role three weeks ago despite being …

Italian online gambling trade body LOGiCO has praised, Italy’s communications agency AGCOM for implementing a common sense approach in its judgement of betting sponsorship restrictions imposed by the Lega-5Star coalition government’s Dignity Decree. Last week AGCOM supported Serie A governance in its appeal to clarify betting sponsorship restrictions which were set to be implemented from 1 January 2019. In its …

In a surprise move, Italy’s communications agency AGCOM has issued an official statement to Italian football clubs, detailing that betting/gambling shirt sponsorships can continue until July 2019. AGCOM’s statement follows an appeal issued by Serie A governance, who last week demanded that Italy’s Ministry for Economic Development, clarify betting sponsorship restrictions set-out in Lega-5Star’s ‘Dignity Decree’, which football stakeholders have …

COPA90 the world’s leading youth football brand has appointed former New Zealand international, Rebecca Smith to serve as its first ‘Global Executive Director of the Women’s Game’. Smith, a former FIFA Women’s World Player of the Year nominee, will oversee the development, integration and distribution of women’s football content across COPA90 domains. Furthermore, Smith will be tasked with leading a …

Entering 2019, social media giant Facebook has moved to restructure its global sports division, which will be led by former NBA executive Dan Reed as Vice President of Global Sports/Media Partnerships. Facebook has previously stated its intent on growing exclusive sports partnerships and content, as the social media platform has reached peak user saturation. Furthermore, Facebook leadership has previously outlined …

UEFA executives have announced that the governing body of European football will introduce ‘Video Assistant Referees – VAR’ technology for its flagship UEFA Champions League competition, beginning at the round-of-16 knockout stages from 16 February 2019. UEFA President Aleksander Ceferin confirmed the mandatory VAR Champions League enforcement at yesterday’s ‘special meeting of the UEFA Executive Committee’ hosted in Dublin. Governing …