The new report has found that out of 148 unusual betting patterns identified by ESSA members in 2013, 30 were found to be suspicious and were subsequently referred to the relevant sporting and regulatory authorities for further investigation. ESSA said that its comprehensive security mechanisms and information sharing arrangements with a wide range of sporting and regulatory authorities demonstrate the proactive position of ESSA members as well as the importance of ESSA’s contribution to preserving sports betting integrity.
The new identity has been designed to reflect the ‘evolving circumstances and issues that have changed the landscape in which it operates’, welcoming members beyond its European borders. Building on the foundations and reputation of its existing visual identity, the new logo maintains some recognisable components, whilst integrating a more dynamic “look and feel”.
Moreover, the organisation saw it as an opportunity to shift the focus away from “security” and include a robust and pertinent strapline, which more accurately reflects ESSA’s core mission of driving and safeguarding “sports betting integrity”. The new global identity is intended to represent all of these developments and safeguard ESSA’s reputation as a professional, purposeful, and modern association.
“With the FIFA World Cup only a couple of days away, sports integrity and betting will once again come to the fore, bringing renewed international focus. This represents an important opportunity to bring attention to ESSA’s mandate”, said Mike O’Kane, Chairman of ESSA. The rebranding also coincides with the publishing of ESSA’s annual integrity report.
ESSA has been working continuously on improving its reporting and early warning system, which is built on the principles of know your customer details and other important transactional data rather than merely assessing movements in betting markets which is a relevantly imprecise and inconclusive approach prone to false results. This year the association unveiled a new monitoring platform that is even more efficient and accessible. Considerable investment in cutting-edge technology has not only provided ESSA’s members with a more flexible and robust platform, but has also made the association uniquely equipped to deal with betting integrity issues. The new visual identity emphasizes ESSA’s upgraded operating system as well as its global presence, with a geographically diverse coalition of members.
ESSA Secretary General Khalid Ali said: “This a great step forward in ESSA’s long and well founded journey, and I am delighted to unveil a new ‘look and feel’ to ESSA, which fully captures our mission and vision going forward. The new identity will serve to bring more visibility to our organisation and help build on the increasingly global reputation we have established as a trusted partner and facilitator of sports integrity.”