Football

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

Stats Perform is continuing its official data partnership with the top-flight professional football league in Poland, PKO BP Ekstraklasa. The data and AI technology company will give the league access to its Opta data, which will be collected and managed exclusively by Stats Perform operators.  It includes access to live feeds from every match, enabling their media departments to provide …

FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

CopyBet has secured a deal in becoming the official betting partner of Queens Park Rangers Football Club (QPR), starting from the 2022/23 season. CopyBet’s collaboration with the EFL Championship team will see the bookmaker’s branding feature on the back of the first team’s playing shirts. Anton Ivanov, Business Development Director, CopyBet UK, stated: “We are delighted to announce our partnership …

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has allegedly proposed the idea of …

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind sponsoring one of the biggest …

Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season. The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025. “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to the Championship,” said David MacKenzie, …

AFC Bournemouth has marked a return to English football’s top flight by detailing a two-year agreement that will see Dafabet serve as its principal sponsor. Under the terms of the collaboration, the online casino and sports betting operator will feature on the front of the men’s playing shirts in what is lauded as “an important part” of the club’s commercial …

Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …