Dafabet signs on as Palmeiras sports betting partner

Brazilian football club Palmeiras has enlisted online betting company Dafabet as its first-ever official sports betting partner.

As part of the collaboration, Dafabet will benefit from exposure at the club’s Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website.

Roberto Trinas, Executive Director of Marketing for Palmeiras, said: “We are happy to sign this agreement with Dafabet, the first company in the sports betting segment to sponsor Palmeiras.

“We appreciate the trust and hope that this alliance will have results and benefits for the parties involved, especially for the millions of fans of the team.”

In addition, the sports betting firm and the reigning Copa Libertadores champions have a number of fan activations lined up, with Dafabet preparing to launch a special Palmeiras page for fans to access exclusive promotions and bonuses.

“We are proud that Palmeiras has chosen Dafabet to join the family as its first betting partner,” remarked Executive Director of Dafabet in Brazil and Latin America, Kasper Trier. “Dafabet hopes to provide fans with the best odds, the best service and exclusive promotions.”

Dafabet also maintains a sponsorship agreement with Brazilian rivals Santos FC, having inked an agreement with the Brasileiro Série A club earlier in May.