Football

In an extension of its agreement with the Spanish top-flight, Stats Perform has announced a new five-year partnership with LaLiga, covering multiple aspects of data distribution. The long-term strategic deal allows the sports data and analytics company to continue collecting and distributing LaLiga data to betting firms, fantasy sports providers, broadcasters, publishers and teams until 2028. Using its Opta data …

ITV has entered into an agreement with LaLiga to broadcast the Spanish top-flight live and free-to-air. Ten LaLiga matches per season will be shown exclusively on ITV, ITV4 and ITV Hub, starting from this current season up to and including 2024/25. Niall Sloane, ITV Director of Sport, commented: “This deal ensures free-to-air coverage for all football fans of one of …

RushBet and LaLiga have announced that they are now expanding their wagering partnership throughout the continent. The RushBet sportsbook, operated by US gambling firm Rush Street Interactive (RSI), is teaming up with the Spanish league in an exclusive deal. Extended through the next three football seasons, the enhanced partnership with focus on Latin America, particularly Colombia, where RushBet holds a …

Duelbits has made its debut into the Premier League, becoming Aston Villa’s official European betting partner for the current football season. The crypto casino and sportsbook’s branding will now appear on pitch-side LED boards during domestic games at Villa Park, in a bid to gain major exposure for the company. Marco Pinnisi, Chief Marketing Officer at Duelbits, said: “We felt …

Sportradar Integrity Services (SIS) has teamed with the Saudi Arabian Football Federation (SAFF) in helping the organisation launch an SAFF Integrity app for its football competitions. In a bid to combat match-fixing, several football tournaments organised by SAFF will be monitored by Sportradar’s Universal Fraud Detection System (UFDS): a bet monitoring system verified sports betting and integrity experts. SIS  Managing …

BK8 has announced sponsorship deals with both Burnley FC and Huddersfield Town following the start of the 2022/23 EFL season. The betting operator becomes the official training wear partner of Burnley. Meanwhile, the agreement with the Championship side also sees the Burnley FC in the Community charity fund receive a windfall of £15,000. The charity contribution also comes as BK8 …

Betsson has formed an agreement to become a sponsor of Brazilian football club Athletico Paranaense until the end of 2023.   The online gambling company’s branding will be placed on the lower back of the club’s home and away shirts as well as becoming the first Hurricane sponsor to place its logo on the women’s shirts.  ”Driven by innovation and sport, …

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

888 has partnered with Romanian football team Dinamo Bucharest FC and will now become the club’s main sponsor. Some of the online betting and gaming company ’s most renowned brands include William Hill, Mr Green and SI Sportsbook.  The firm will sponsor and co-create content to support the 18-time Liga I champions as the team aims to return to the …

1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards.  “Paris Saint-Germain is one of the world’s …