MansionBet has extended its principal betting sponsorship of South London EFL Championship football club Millwall FC.
Renewing its sponsorship duties for a further season, the Mansionbet brand will also be displayed on the back of The Lions matchday shirts.
MansionBet initiated its sponsorship of Millwall in January 2020, with the Gibraltar-based bookmaker choosing to maintain its sponsorship duties during last year’s lockdown, helping Millwall with its community directives.
Stuart Lock, Commercial Director at Millwall FC, added: “We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season.
“The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions. With benefits in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes.”
MansionBet stated its eagerness at welcoming fans back to The Den on 14 August as Millwall are scheduled to play Blackburn Rovers.
The announcement follows MansionBet’s renewal of Bristol City FC earlier this month where they are the Club’s Principal Partner, and forms part of their portfolio of football sponsorships.
Dana Bocker, Head of Integrated Marketing at MansionBet, said: “Since forming our partnership with Millwall we’ve been able to engage with their fans through social media networks.
“With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own in-stadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club.”