UEFA, the governing body of football in Europe, has awarded its first ever contract for sports betting data to Sportradar.
The new agreement will see Sportradar become the continental governing body’s authorised collector and distributor of data for betting purposes, building on its current position as the authority’s integrity partner for the past 12 years.
Sportradar will collect and distribute betting data from 1,550 matches beginning with the 2021/22 football season until the end of the 2023/24 campaign across a range of European tournaments at national and club level.
These will include the UEFA 2024 European Championships, the European Qualifiers, the UEFA Nations League, UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, UEFA Super Cup, UEFA Women’s Champions League and UEFA Women’s EURO 2022, Under-21s and UEFA Futsal Champions League and UEFA Futsal EURO Championship.
Furthermore, the partners will continue to maintain their integrity operations, with Sportardar providing its Intelligence & Investigation Services and bet monitoring services to support UEFA’s integrity and anti-match fixing activities.
Carsten Koerl, Chief Executive Officer of Sportradar, said: “Sportradar has more than 20 years’ experience collecting and building valuable products from football match data, and now, as the world’s leading sports technology company, we’re the only organisation with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport.”
“Football remains the world’s most popular sport and we’re extraordinarily pleased that UEFA selected Sportradar in their competitive process. We look forward to working with them closely to support their engagement with the betting industry.”
The exclusive agreement was struck following UEFA’s first competitive tender process for betting data distribution purposes, as the organisation aims to ‘maximise the value of its match data and drive deeper engagement worldwide with football fans’ by leveraging Sportradar’s network of 900 sports betting clients across 120 countries.
For Sportradar, the deal represents a further expansion of its portfolio of international and national-level sports authority clients for both integrity and betting data purposes, including the Asian Football Confederation (AFC), the South American Football Confederation (CONMEBOL), International Tennis Federation (ITF) and the International Cricket Council (ICC).
“We are very happy to enter into this partnership with Sportradar, who are a global leader in delivering sports data,” commented Guy-Laurent Epstein, UEFA Marketing Director.
“It follows a long-standing partnership with the company as our official integrity partner and it links to our recent announcement of Bwin as the first betting partner for one of our competitions.
“The combination of the two partnerships allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.”