SBC News Voice of the Sports Betting Industry
Altenar has announced an agreement with operator Playbonds as the sportsbook software provider increases its LatAm market presence.
The deal will see Altenar provide its sportsbook and interactive software to Playbonds, covering online with the potential to integrate Altenar’s retail channel in the future.
Antonino Barra, Head of Sales at Altenar, said: “We are thrilled to expand further into LatAm’s market and delighted to partner with Playbonds and provide them with our unique and innovative sportsbook.
“To have the opportunity to launch with one of the region’s leading operators is a real coup for us and we are sure this will extend our footprint in LatAm as we move further into 2023.”
Initially set to focus on specific LatAm markets, Altenar and Playbonds have stated that they expect to grow the partnership further across the continent.
The deal is now live, and Playbonds now has the power to boost its sports betting offering via Altenar’s selection of pre-match and live odds, covering LatAm and global sports, including football, basketball, volleyball and horse racing.
“To bring sports betting to our LatAm players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds,” added Pablo Bonifacich, CTO at Playbrands Group.
“We have over a decade’s experience and have become one of the leading operators in the region so this new arrangement will be hugely beneficial to us and Altenar.”
Last week, Altenar also strengthened its B2B supplier presence in the Balkans by partnering with Bulgarian operator BetMarket to redevelop its sportsbook and igaming offering.
BetMarket already had an existing relationship with Altenar, which has serviced the Bulgarian operator’s prop markets and virtual sports offering.
BetMarket, which started as a bingo and slot games operator in 1997, has steadily grown its sports offering and now provides a wide range of games and products to its customers.
