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Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

With the rise of Chinese football and clubs in the Chinese Super League becoming financial powerhouses meaning that a flurry of talent has made its way there and will continue to do so, the question of betting on matches in the league becomes more prominent.  With past corruption charges still looming over the CSL however, Scott Longley  asks if bookmakers are …

Online and mobile casino games supplier iSoftBet is a sponsor at next week’s Betting on Football Conference (#bofcon) taking place at Stamford Bridge, home of Chelsea FC, on Thursday April 21st.  iSoftBet has clients including Paddy Power, Netbet, EveryMatrix and LeoVegas and is certified in a number of countries throughout Europe with offices in both London and Luxembourg. Michael Probert is the Head …

The i-Gaming Forum today returns to Stockholm, as industry delegates gather to discuss the latest factors, trends and regulatory impacts effecting the lucrative Scandinavian online betting markets. SBC caught up with i-Gaming Forum Programme Director Thomas Igou to discuss this year’s conference and overall sector developments. Igou details how i-Gaming Forum aims to showcase the diversity of individual Nordic betting …

With ever increasing compliance responsibilities pursuant to the Gambling Commission’s LCCP and more soon to arise on implementation of the 4th Money Laundering Directive, betting operators might be forgiven for thinking that there was a limit to the extent to which even more onerous regulatory burdens could be heaped upon them in the near future. However, even greater focus on …

Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st.  The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages …

SBC begins the week by speaking to Carla Maree Vella, Chief Executive of Malta-based technology fund Optimizer Invest regarding new venture and enterprise opportunities within the igaming and betting sectors. Leading Optimizer Invest operations, a fund that has made numerous enterprise investments within the sector, Maree Vella details that even with tougher market conditions and further saturation, igaming and betting …

Captive Media is an award winning advertising platform founded in 2007.  It also claims the title of being the only one able to near guarantee the undivided attention of men for a minute during major sports events. This is due to their focus on interactive washroom based advertising.  The company has worked with a host of major brands including Guinness, …

FansUnite is a sports prediction platform based out of Boulder, Colorado. Having relaunched earlier this year we spoke to company CEO Darius Eghdami about how important the users were in the reformation of the platform and in deciding which new features to bring in. Eghdami also discussed the importance of social integration, verification via Pinnacle Sports, esports markets and how transparency is at the …