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FA Cup betting – A bookmaker’s perspective

SBC News FA Cup betting - A bookmaker's perspective

Another year, another example of the famed ‘magic of the cup’ during this weekend’s third round action. League 2 side Oxford overcame Swansea, whilst minnows Eastleigh drew with Championship Bolton Wanderers. Elsewhere Wycombe drew 1-1 with Remi Garde’s struggling Aston Villa. With numerous chances of a thrilling upset, generous odds in hand, the third round weekend is a popular one …

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Scott Longley – Online Bingo – Why content is still King

SBC News Scott Longley - Online Bingo - Why content is still King

SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market.  ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …

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Sportego’s Trevor Keane: Work with the clubs that are innovative and think differently

SBC News Sportego's Trevor Keane: Work with the clubs that are innovative and think differently

Sportego is a marketing and gaming development company based in Ireland. Their aim is to help better connect sports clubs with fans via improved engagement and interaction opportunities. Following on from an extremely insightful interview with Trevor Keane in September 2015, SBC News caught up with the founder and owner to discuss progress made during the back end of last year, …

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Full turnout anticipated for London Baby 2016

SBC News Full turnout anticipated for London Baby 2016

The 2nd February sees the igaming & betting industries’ first yearly networking social ‘London Baby’ hosted at the Café De Paris (Leicester Square – London), for delegates attending the ICE 2016 Totally Gaming Expo (ICE 2016). Following December’s announcement of ‘London Baby’ opening its RSVP registration, event organisers’ SBC and iGaming Business (iGB) are expecting a record turnout with industry …

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Tom Seymour – Cricket offers superb branding opportunities for betting

SBC News Tom Seymour – Cricket offers superb branding opportunities for betting

Tom Seymour, Commercial Director at Durham County Cricket Club (CCC), aims to take SBC readers on a cricketing’ tour of discovery over this year, focusing on the biggest players, grounds and opportunities the sport has to offer. Durham County Cricket Club may be a new kid on the block within the national game, but in terms of winning trophies and …

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eSports 2015 SBC report – Part 2

SBC News eSports 2015 SBC report - Part 2

Following Part 1’s assessment of the key occurrences in the eSports industry from a business perspective in the opening six months of 2015, here’s more of the same for the latter part of the year. August Ashton Kutcher became the latest high profile investor in eSports as he joined billionaire Mark Cuban in investing in Unikrn. Kutcher has a successful …

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