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Jacek Wojdyla: helping FIFA spot suspicious matches

SBC News Jacek Wojdyla: helping FIFA spot suspicious matches

Jacek Wojdyla, Head of International Affairs at FIFA’s integrity subsidiary Early Warning System (EWS), explains how the organisation is approaching things during Brazil 2014. How will EWS be operating over the World Cup? How do you analyse a suspicious game? After the risk assessment pre-work, we will monitor the WC based on our 3-pillar strategy: 1. Technical monitoring of the …

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Andrew Sharland – Fresh 8 Gaming – bringing innovation to igaming content

SBC News Andrew Sharland - Fresh 8 Gaming - bringing innovation to igaming content

Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …

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Customers favour socially responsible brands

SBC News Customers favour socially responsible brands

Nearly half of British adults who gamble online (45%) say they’d be likely to place a bet with an online gambling website if they knew that the brand was contributing financially to the research, education and treatment of problem gambling. 61% of the British public think this would be likely to increase public awareness of problem gambling. The commitment of …

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Dorothy Creaven – Element Wave – Brazil 2014 focusing & valuing player engagement

SBC News Dorothy Creaven - Element Wave - Brazil 2014 focusing & valuing player engagement

The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …

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bettingexpert lines up high quality World Cup content

SBC News bettingexpert lines up high quality World Cup content

bettingexpert.com, one of Europe’s largest media portals for sports betting and igaming enthusiasts, will provide expert insights from several leading European football journalists in celebration of the greatest event of the football calendar. The stellar line up of award winning football journalists, who will contribute exclusive content and commentary to the bettingexpert blog, include: Jonathan Wilson – European football correspondent …

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Barry Martin – Bringing 666Bet to life

SBC News Barry Martin - Bringing 666Bet to life

Team SBC caught up with Barry Martin, CEO of 666Bet.com, the former founder of London’s first ever live poker club – the Gutshot Poker Club, Barry Martin is not afraid of facing new challenges, fresh from launching 666bet’s  offer of 1966/1 on England winning the World Cup, Barry talks to SBC about his future hopes for the 666Bet brand and its operations. …

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Julia Logan – IrishWonder – Understanding SPAM

Spam and blackhat marketing tactics and strategies have garnered  a bad reputation, but where do they stand in today’s igaming marketing arc and why are these practices  misunderstood? Team SBC caught up with IrishWonder  and 90 Digital’s SEO and Marketing scientist Julia Logan to discuss black  marketing practices and their effects and impacts on igaming operators. Julia Logan a.k.a. IrishWonder …

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Ian Wright Rufus – creating retail betting anthropology

SBC News Ian Wright Rufus - creating retail betting anthropology

Ian Wright Managing Director of Rufus Retail Anthropology, is a designer with more than 30 years experience in  creating optimised retail commerce stores.  Wright has helped some of the UK biggest retail giants improve there in-store design and layout, with a view to improve customer experience and increase sales Having spoken at the recent SBC Betting on Football Conference at …

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