The odds for Donald Trump, which started out at 150/1, fell to 10/11 as The Donald became the bookmakers’ favourite for the next POTUS for the first time at around 3am (GMT) this morning. By 6.30am (GMT) it was as good as over. Trump had 248 electoral votes (to Clinton’s 218) with only 22 more needed. In his speech delivered …
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Just three weeks ago, the shortlist for this year’s William Hill Sports Book of the Year Award (SBOTY) was announced. The annual award is dedicated to rewarding excellence in sports writing. Now in its 28th year, the winning author will receive £28,000, a free £2,000 bet, a specially commissioned hand-bound copy of the winning title and a day at the …
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The SBC Awards shortlist is finally ready, and the sports betting industry is one step closer to recognising the very best companies in 2016. Bet365 will defend its ‘Bookmaker of the Year’ prize at the SBC Awards 2016, after being shortlisted alongside Sky Betting and Gaming, Unibet, 10Bet and Pinnacle. The Stoke-based bookmaker is also in the running for the …
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Paddy Power Betfair’s third-quarter revenue performance for its sportsbook was flattered by the recent decline in the value of the pound but still managed a 15% rise in constant currency terms over the period. Total sports net revenue came in at £316m. Adding in gaming net revenues of £88m, which rose 14% in constant currency terms, and the total net …
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Following a year of growth and recognition of its business and services, SBC interviews Jesper Søgaard Co-Founder & CEO of Better Collective operator of leading industry player portal bettingexpert.com. Søgaard details to SBC readers the progression of bettingexpert’s multi-language services and operations, which have become a mainstay for player referral and industry trust between consumers and operators. ___________________________ SBC: Hi …
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Following 18 months of negotiations, the merger of Ladbrokes and Coral has finally been completed, with the new enterprise officially adopting the corporate name of Ladbrokes Coral Plc. Issuing a short statement, Ladbrokes governance confirmed its official merger completion this morning: “Ladbrokes plc announces it has today changed its name to Ladbrokes Coral Group plc. The merger is expected …
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Following this September’s launch of its European headquarters in London, SBC caught up with Cole Sharp Co-Founder & Chief Business Officer of behavioural marketing specialist BounceX. BounceX one of the US’ fastest growing tech companies, wants to place data and behavioural insights at the heart of online betting marketing operations. Cole Sharp details his firm’s ambitious plans for SBC readers… ____________________ …
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Damien Chazelle’s romantic musical comedy-drama ‘La La Land’ has been priced as the early market favourite (10/11) to win ‘Best Picture’ at the 89th Academy Awards (date – 26 February 2017). November sees movie studios begin to release their ‘Oscars contender’ catalogs. With La La Land securing top honours at the Toronto Film Festival, bookmakers believe that Chazelle’s imaginative comedy-drama …
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While Hillary Clinton remains a clear favourite to win the 2016 US Election, trading at 1.21 on the Betfair Exchange (82% chance of winning). Betfair today revealed that the Democrats are faltering in the key ‘swing states’ of Florida, Iowa and Ohio. Detailing market insight on individual state outcomes, Betfair’s trading team revealed that the Democrats have seemingly lost their …
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If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …
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