Michael Probert – iSoftBet – #Bofcon 2016

Online and mobile casino games supplier iSoftBet is a sponsor at next week’s Betting on Football Conference (#bofcon) taking place at Stamford Bridge, home of Chelsea FC, on Thursday April 21st. 

Michael Probert, iSoftBet
Michael Probert, iSoftBet

iSoftBet has clients including Paddy Power, Netbet, EveryMatrix and LeoVegas and is certified in a number of countries throughout Europe with offices in both London and Luxembourg.

Michael Probert is the Head of Business Development at iSoftBet. He spoke to us about why iSoft Bet chose to get involved with #bofcon, how football is crucial for their business, the crux of online businesses and how there’s an increasing amount of crossover between sportsbook and casino punters.

SBC: What’s the most important thing for operators to get right ahead of Euro 2016, and what’s the most challenging aspect of major international competitions such as this?

Michael: I don’t think it’s as simple as just one thing unfortunately, though stability and speed of service is the crux of any online business.

In addition to this you have innovation in betting like cash-out, increasing betting options during matches, marketing to new players and reactivating old and then most importantly of all, how to maintain those players into the new season.

SBC: How important is the sport of football to your business?

Michael:  Most of our customers have a sportsbook product and football is still a key driver for their business, so for us it’s crucial. There used to be a perception that sports punters didn’t play many casino games and certainly not slots, but that’s not the case and with the innovation in slot gaming we are seeing more and more crossover.

SBC: What effect will the major mergers of recent times have this year, if any?

Michael: Who knows for sure? Single suppliers will offer a broader range of content but will be mired down in ‘synergy savings’ and technology integrations that might last years.

Operators, whatever their size, will remain on the lookout for independently-minded suppliers who can deliver something a bit different.

SBC: What does 2016 have in-store for you?

Michael: Great things of course! We have some fantastic partners whose needs we are working hard to meet. We have always created unique themes and math and licensed brands that give them a headstart in attracting new players and maximizing the experience for the ones they have; whether that be those after entertainment and time on device or those that want a different gambling experience.

On top of this, we have added some amazing suppliers to our open Game Aggregation Platform (GAP).

We realise that operators want choice so we have teamed up with Virtual Sports, Slot, Live Dealer, Casino and Bingo suppliers globally to offer best of breed across the genres. It’s the same integration as the one for iSoftbet games so you get a much broader range of content to meet your needs. This will continue to grow in 2016 as we are adding suppliers all the time.

SBC: Why did you choose to become a sponsor of this year’s #bofcon?

Michael: It’s the first time that our company has participated in this event but the quality of delegates is excellent.

The venue is great (though I can’t believe we missed the chance to be at the home of the mighty Arsenal!) and we are interested in promoting our value as well as understanding what is going on in a wider context n this industry.

SBC: Euro 2016 – who’s going to win, who’s going to shine and who’s going to slump?

Michael: If I knew that I would be a rich man. Spain and Germany, however they are playing coming into these tournaments, will undoubtedly get to the semis with the next two places being taken by one of England, Belgium or Italy.

iSoftBet is one of a number of premium sponsors of this year’s Betting on Football (#bofcon). Attendees will gain huge networking opportunities and get to listen to a range of high quality panels. Get yourself registered and see you there. 

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