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EIG 2015 – Fintan Costello; Revenue Engineers – Spotlight on Industry Innovation

SBC News EIG 2015 – Fintan Costello; Revenue Engineers – Spotlight on Industry Innovation

SBC catches up with EIG Start-up Launchpad judge Fintan Costello to discuss the development and progress of industry innovation a key subject matter and debate at EIG Berlin (October 20-22). Former Head of eGaming at Google, Costello who has recently set-up igaming marketing acquisition and marketing technology firm Revenue Engineers. Costello tells EIG delegates and SBC readers that innovation should be at the forefront …

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Analysts believe ‘Betty Power’ won’t be the last major merger deal

SBC News Analysts believe 'Betty Power' won't be the last major merger deal

The markets have responded positively to today’s announcement by Paddy Power and Betfair that they are considering a merger. Betfair shares jumped 18%, while Paddy Power’s have increased by more than 15%. In contrast, the share prices of competitors William Hill and Ladbrokes have dropped on the news. Writing in the FT’s Lombard column, Jonathan Guthrie said that the merger …

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Oisin Lunny: How the market leaders are getting phygital

SBC News Oisin Lunny: How the market leaders are getting phygital

Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …

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Stephen Appleton – bet365 – Player Acquisition 2015

SBC News Stephen Appleton - bet365 - Player Acquisition 2015

2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

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Lee Richardson – Gaming Economics: EPL 2015/16 – BT Sport vs Sky Sports…Two Tribes Go To War

SBC News Lee Richardson - Gaming Economics: EPL 2015/16 - BT Sport vs Sky Sports...Two Tribes Go To War

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

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Gambling industry tightens advertising code

SBC News Gambling industry tightens advertising code

The gambling industry has tightened up its advertising code in an effort to strengthen its social responsibility performance. These changes follow work undertaken by the Industry Group for Responsible Gambling (IGRG) as part of a wider review commissioned in 2014 by the then Secretary of State at DCMS into all aspects of gambling advertising. The improvements to be made include: …

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Team FA – AccaTracker data: No scares as bookmakers enjoy week 2

SBC News Team FA - AccaTracker data: No scares as bookmakers enjoy week 2

One away win and two draws in the top five most popular football accumulator matches means that bookmakers have enjoyed another good weekend of results in English football. Data from AccaTracker, the leading football betting app developed by Team FA, found that only three of the ten most popular matches in people’s accumulators on the second weekend of Premier League …

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Tobias Fagerlund – Spiffx – Building a Knowledge First Betting Platform

SBC News Tobias Fagerlund - Spiffx - Building a Knowledge First Betting Platform

Five months after its float on the Nordic NASDAQ, Team SBC catches up Spiffx CEO Tobias Fagerlund as the ambitious  risk/arbitrage betting platform looks for European expansion and to bring new trading mechanisms to the sports betting market. Fagerlund details to SBC readers, how Spiffx’s unique platform has been developed for the professional market, as the company seeks to become a …

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Avoid customer disputes at Betting on Football

SBC News Avoid customer disputes at Betting on Football

Visitors to next month’s Betting on Football Conference (#bofcon) at Stamford Bridge can discover the top 5 ways to reduce the number of customer disputes on football betting, thanks to a new session featuring the Independent Betting Adjudication Service (IBAS). The one-day event, being held on Thursday 10th September, IBAS Managing Director Richard Hayler will reveal the key sources of friction …

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