Nvidia will sponsor Vainglory, developer Super Evil Megacorp’s mobile MOBA (multiplayer online battle arena) game via the developer’s ESL partnership.
Jon Gray, Content Marketing Manager at Nvidia, said: “Super Evil Megacorp wants to use eSports to grow this brand globally.”
“The game’s already huge in South Korea and the developer wants to expand its audience in North America, in Western Europe, and in the EU,” he continued.
Kristian Segerstrale, Super Evil Megacorp COO and executive director, has highlighted the livestreaming success of Vainglory. The past six months have witnessed over 2.5 million players per month across platforms for the game.
Nvidia’s Head of Global eSports, James Grunke, has said that the focus of the past few years has been working with the ESL on an operational level. The aim of this has been to ensure all competition PCs are identical and running the latest Nvidia GeForce graphics cards.
“It’s not about buying real estate for our brand, but making sure our technology is available to players,” Grunke stated. Nvidia recently released a pro gaming aimed tablet, the Shield Tablet K1, and the Vainglory marketing partnership will be used to promote these.
Nvidia will also be expanding its eSports investment with a new lab focussed on PC gaming.