SNAI gains app inventory with NYX Gaming’s Game360

SNAI will become the first Italian operator to launch a wearable betting app after announcing that it was launching a set of dedicated native apps in partnership with NYX Gaming Group subsidiary Game360.

The  SNAI app range  will include launches on  AppleWatch, IOS and Android devices, the partnership sees Game360 (Game360.it) further its betting provision for the Italian market.

This year the two parties have agreed an online casino games content supply partnership, which has seen the integration of NYX Gaming content on SNAI product channels.

Game360 detailed that the SNAI betting app range had been developed in partnership with industry sports data provider Betradar. The development partnership sees Betradar integrate its live streaming service and data provisions, for optimal user engagement.

Welcoming the launch Andrea Guzzon, General Manager for Game360 commented, “This launch marks a significant milestone for Game360, NYX and the mobile gaming market in Italy. We are pioneers with what we believe to be the most comprehensive and user-friendly app for sportsbetting available to date. I am confident that SNAI is the ideal partner to first introduce this innovative app to players in Italy.”

“The SNAI Sport app is the first of a variety of mobile products that we plan to release in the coming months. Through our partnership with Game360, our goal of becoming a new landmark in the mobile segment is a reality. We look forward to extending this new offering in the future.” said Alessandro Allara, Head of Online for SNAI.