SBC News Voice of the Sports Betting Industry
Betfred has become the latest bookmaker to release a dedicated Apple Watch betting app, in partnership with Manchester digital development studio Degree 53.
The newly launched betting app will allow Betfred Apple Watch customers access to multiple in-play markets, the app has further integrated cash-out functionalities.
Stuart Magowan, Betfred’s Mobile Portfolio Manager, commented on the release: “Betfred for Apple Watch is a unique app built for sports betting. We are committed to delivering the best products to our ever expanding portfolio and we work closely with our digital development team at Degree 53, who have delivered a first class product yet again!”
Degree 53 has produced other sporting apps for the likes of Vibe Tickets, ProScores and FA Partnerships.
Andrew Daniels, MD of Degree 53, commented on the Betfred app: “The Apple Watch is set to be this Christmas’s must have present and we’ve been working closely with Betfred to deliver an app that adds real value to their customers. Cash Out has been this year’s killer feature for bookmakers so it’s great to be able combine these two innovations.”
Betfred CEO John Haddock added: “This is only the start. The app is immediately available for cash out and in play football but in the near future we’ll be revamping the product further to include horse racing. We remain committed to being at the forefront of technology applying it to the benefit of our customers who deserve the best we can deliver.”
Celebrating the launch of its new app, Betfred this week have two Apple watches available as prizes to customers who bet £10 or more on in play football before the end of the year. They will then be entered into a draw for the watches with the result announced in January.
