CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …
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Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365. The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …
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The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it. Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …
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The Committee of Advertising Practice (CAP) has started research assessing the dynamics attached to betting-related esports marketing across UK advertising channels. Updating industry and esports stakeholders, CAP explained that its research is being undertaken in response to safer gambling charity GambleAware’s recent publication on esports betting advertising being promoted through social media verticals. The standards agency explained that ‘comprehensive work’ …
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Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …
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Affiliate marketing publisher XLMedia has reported that 2019 was a year of ‘limited financial progress’ for the group as it sought to ‘mitigate a number of operationally frustrating scenarios and global sector headwinds’. Publishing its results for the year ended 31 December 2019, XLMedia reported a full-year loss after it wrote down the value of its assets, reporting revenues of …
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The Digital Marketing Day of the groundbreaking SBC Digital Summit will feature insights from market leaders across the affiliate sector, including industry heavyweights Jesper Sogaard (CEO & Co-Founder, Better Collective) and Stuart Simms (Group CEO, XLMedia, and former Global CEO of Rakuten Marketing). Taking place on 1 May 2020, the fifth day of the largest ever virtual conference and exhibition …
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Sports betting solutions provider Delasport has integrated the data management and marketing automation platform from Solitics. The deal will allow Delasport, whose website lists clients including 18Bet and 1Bet, to “harness the power of its data across all sources” and personalise the customer experience in real time. “With such a rich diversity of resources which combine a variety of different …
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Kindred Group’s online betting subsidiary 32Red has announced the next instalment of its ‘Know Your Limits’ campaign, fronted by brand ambassador Wayne Rooney. The responsible gambling campaign sees Rooney interact with former boxer Carl Frampton and jockey Paddy Brennan, asking candid questions related to gambling behaviour and awareness. Rooney, 34, who has been open about his own gambling issues in …
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Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey. Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …
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