Game, set and Mats: An interview with Pinnacle’s new brand ambassador

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends to bring to this role.

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SBC: Hi Mats, firstly, why have you chosen to become Pinnacle’s brand ambassador, and what do you believe you can achieve in this role?

Mats Wilander: It was an easy decision to be honest. I have a great relationship with the people at Pinnacle and I like the way they do things. It’s refreshing to see a company be so upfront and honest with its customers and that’s something I can certainly relate to.

I know the guys there are excited about the content I’m working on and so am I. I enjoy talking about tennis, analysing the game and giving my opinion. I think my experience from playing provides me with a unique perspective and hopefully that will help me educate Pinnacle’s customers about tennis.

SBC: Spending decades at the top end of tennis, what do you believe you can offer the firm?

MW: Tennis is a complex sport and I guess only someone who has spent their life being involved in the game has a real understanding of its intricacies.

Whether it’s my knowledge of different players and their styles or how the surface and conditions can impact performance, I know Pinnacle is keen to share my insight with their customers.

You have already penned an Australian Open preview for Pinnacle. Do you see yourself creating more content like this, and how do you see the rest of the tournament unfolding?

MW: Most definitely. I’ve already written another article that analyses what will happen in the tournament after the quarterfinals and will probably write another one or two before the finals this weekend. Moving forward, the plan is that I’ll work closely with the content team at Pinnacle and write more articles for the remaining three Grand Slams at least.

As for the rest of the Australian Open, I think the level of tennis we’ve seen is going to keep improving. Melbourne Park has the second-fastest courts in the world (behind Shanghai on the ATP tour) and players will now have a feel for the court and will be used to the bounce. If you want any more information on what might happen, you’ll have to read my article!

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