Industry full-service marketing agency Digital Fuel has moved to expand its customer compliance dynamics, by launching a new tailored acquisition platform for the online gambling sector.
The platform which will be unveiled at this week’s ‘ICE Totally Gaming’ & ‘London LAC Affiliate’ conferences has been specially developed to meet the rigorous new demands of the European Community’s ‘General Data Protection Regulation’ (GDPR).
Digital Fuel an industry marketing stakeholder since 2013, states that its wants betting clients to be ahead of the curve on EU-wide marketing policies which will require greater transparency on user data collection, promotional consent and accountability of a customer’s journey.
Leading the initiative, Digital Fuel Founder & CEO Toby Oddy details to SBC that his agency sees their new acquisition platform as a ‘realignment of traditional lead-generation marketing techniques’.
The tailored platform will allow for clients to develop compliant next-generation targeted marketing inventory at competitive CPAs (cost per acquisition).
“Our new fully integrated acquisition platform enables us to deliver our partners the highest calibre of new customers thanks to an ultra-niche level of custom targeting, allowing for both quality and quantity of new leads.” Oddy details.
Presenting the launch of its GDPR compliant platform, Digital Fuel has released the following stakeholder presentation; https://digitalfuel.marketing/consumer-friendly-acquisition-uk.php