Marketing

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

Irish digital marketing software company Xtremepush is reportedly seeking acquisitions worth up to €15 million after successfully raising €4.25 million in funding from Beechbrook Capital. The acquisition strategy, according to co-founder and chief executive officer Tommy Kearns, will support the organic growth of the company and help ‘put boots on the ground’ in the US. “Our strategy is to continue …

Virtual Live Racing (VLR) has confirmed that it will be sponsoring Irish jockeys Jack and Paddy Kennedy for the 2020/21 racing season. As part of the sponsorship, the two jockeys will feature the VLR logo on their racing silks, increasing brand awareness of the virtual product. Commenting on the sponsorship, Jack Kennedy said: “I’m really excited to be sponsored by …

Fortuna Dusseldorf has secured a new, exclusive sponsorship deal with the Gauselmann Group which the duo has lauded as a ‘long-term and close cooperation’. Under the agreement, Gauselmann will become the gaming partner of the club, building upon an ongoing collaboration that includes stadium sponsorship. The partnership will be led by Merkur, a division of the German gaming giant, which …

Betway has secured an extension to its worldwide betting partnership with Cricket West Indies (CWI) which will run until 2022. The renewed agreement will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches. Commenting on the agreement, Anthony Werkman, Betway CEO, said: “Cricket is a …

MansionBet has confirmed the renewal of its sponsorship agreement with EFL Championship side Millwall FC for the 2020/21 season, meaning that the online operator will continue as the team’s official betting partners. Millwall will remain within the company’s existing portfolio of football sponsorships alongside fellow Championship team Bristol City, and Premier League side Newcastle United as MansionBet continues to grow …

Paddy Power has released the first episode of its new ‘pundits’ sitcom series as part of a new advertising campaign. The series, which features axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and Matt Le Tissier, gives a comedic approach on the pundits’ lives on a Saturday afternoons now they are no longer on the show. A spokesperson for Paddy …

Parimatch has strengthened its portfolio of football sponsorships after being named as the official first team training wear partner for Leicester City. Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. Commenting on the agreement, Sergey Portnov, CEO at …