Marathonbet backs Italian market with ‘short-term’ SS Lazio sponsorship

Natalia Zavodnik – Marathonbet

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio.

Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports verticals.

Updating stakeholders, Natalia Zavodnik CEO of Marathonbet, stated that the operator was committed to growing its Italian market presence, despite the upcoming implementation of Lega-5Stars ‘Dignity Decree’.

During the European football post-season, Marathonbet has expanded its club sponsorship portfolio securing partnerships with Manchester City FC and Spain’s Girona FC.

“Working with a club with such an illustrious history as that of Lazio emphasises our intention to continue our growth in the Italian market and beyond, and we cannot wait to see the club’s path, both nationally and in Europe, this season,”  Zavodnik commented on securing the Lazio sponsorship.

As Serie A’s new football season kicked off this weekend, industry trade body LOGiCO urged all Italian betting stakeholders for restraint and self-discipline in their marketing and messaging.

Despite facing substantial criticism from Italian media and sports stakeholders, Italy’s Parliament states that it won’t impede the implementation of the Dignity Decree, which Lega-5Star expect to fully deployed by June 2019, thus commencing Italy’s blackout on gambling advertising.

Check Also

Argentina: Paving the way for exponential iGaming growth

Argentina is regarded by igaming experts as a country with huge potential, writes BtoBet CEO Alessandro …

regulatory - Copyright: convisum / 123RF Stock Photo

SMP eGaming expands its board following high demand in 2019

Isle of Man compliance and staff training advisory for igaming businesses SMP eGaming (SMP) has …

Vague Morena mandate causes confusion on Mexican gambling taxes

Mexican gambling stakeholders have been left confused by Morena Party’s intended tax frameworks, which seek …