1xBet will have an advertising presence at the new Tottenham Hotspur stadium after securing a long-term agreement to become the club’s Official Betting Partner for Africa.
The operator will get coverage at the club’s home matches via the LED perimeter system, as well as a presence on the new website and digital channels across the continent until 2022.
Tottenham Hotspur, who will again compete in the Champions League and play in their new stadium during the 2018/19 season, already has 100 million followers across Africa and fully mobilised official Supporters’ Clubs in Ghana, Nigeria and South Africa.
The partnership, which complements 1xBet’s ongoing work with the CAF African Nations Cup and Nigerian Football Association, comes just a week after 1xBet was named as a ‘Global Betting Partner’ for newly-promoted Cardiff City in a two-year deal.
Fran Jones, Head of Partnerships at Tottenham Hotspur, said: “We are delighted to welcome 1xBet to the Tottenham Hotspur partner family and look forward to working with them to engage with and grow our African fan base.”
Eugene Kiryukhin, 1xBet’s Director for Development of International Partners, commented: “We are thrilled to sign with Tottenham Hotspur, they have impressed us with their vision for the future, their players, their new stadium and we are committed to helping each other grow in Africa. We look forward to working alongside and supporting them.”
A spokesperson for 1xBet added: “Tottenham is one of the most popular English clubs. As many as nine Tottenham players participated in the semi-finals of the recent World Cup. In particular, forward Harry Kane was named top goal scorer and goalkeeper Hugo Lloris captained World Cup winners France.”
To celebrate the launch, 1xBet is offering the club’s fans the opportunity to win a signed shirt if they can successfully predict which Tottenham Hotspur player scores our first goal at home this season.