SBC News Voice of the Sports Betting Industry
Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond.
Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga.
Spain’s new football season kicked-off this weekend with Sportium relaunching its social media and YouTube video content under the campaign ‘Dale Sportium’ (translation: ‘Give it Sportium’).
The Spanish bookmaker, which extended its key marketing partnership with La Liga in 2017, details that it has developed new YouTube concepts, formats and shows to drive engagement with its La Liga markets, sponsorship and content.
The launch of ‘Dale Sportium’ across its social media platforms, follows the bookmaker’s successful World Cup YouTube campaign, featuring former Real Madrid and Spain goalkeeper Iker Casillas as lead ‘Sportium Russia 2018 correspondent’.
With the support of La Liga, ‘Sportium YouTube’, will offer detailed match previews, analysis and insights, from recognised Spanish commentators, journalists and football figureheads.
Entering a new La Liga season, Sportium marketing has outlined the goal of delivering the best and most reputable YouTube channel for Spanish betting audiences.
