Cristiano Ronaldo announced as DAZN’s first global ambassador

Perform’s global live and on demand streaming service, DAZN, has secured a partnership with one of the most sought after name in world football, Cristiano Ronaldo.

The Juventus attacker has been announced as DAZN’s first global ambassador and will play a key role in promoting DAZN across current live markets, including Germany, Italy, Canada and Japan, as well as other future territories.

Cristiano Ronaldo joins the DAZN family as both parties enter a new chapter in their respective journeys. Ronaldo has just moved to Juventus FC having spent his last nine years winning numerous team and individual honours at Real Madrid.

DAZN has also arrived in Italy with a rich roster of exclusive premium sports events including Serie A TIM, Serie BKT, LaLiga and Ligue 1, signaling the dawn of a new era for Italian sport and fans.

James Rushton, CEO at DAZN, commented: “This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same. Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”

Ronaldo himself added: “The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans. Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”