US daily fantasy sports operator DraftKings has launched its first sportsbook-centric advertising campaign ‘Dr.AftKings’ featuring NBA legend ‘Sir Charles’ Barkley.
Promoting its New Jersey licensed sportsbook app, DraftKings introduces the character of ‘Dr.AftKings’ who diagnosis Sir Charles with a number of ‘sports-related disorders’.
DraftKings new campaign has been co-developed by New York-based creative agency Deutsch and seeks to introduce the DFS operator’s initial sports betting services and branding.
This August, DraftKings announced the ‘soft-launch’ of its New Jersey licensed mobile betting app in partnership with European betting technology provider Kambi Group Plc, bringing digital wagering services to the Garden State.
The campaign will be broadcast within New Jersey, with DraftKings abiding by the state’s new laws on gambling marketing and promotion.
Considered one of the NBA’s best ever power-forwards, former Philadelphia 76ers player and current ESPN pundit Charles Barkley has formerly been an advocate of legalising US sports betting.
“I’m excited to be partnering with DraftKings as they introduce their new sportsbook app. Their products and their advertising are great, and I’m happy to be part of their team going forward.”