Euro Partners’ sportsbook, Titan Bet, is offering one lucky sports fan the chance to fly to Brazil to cover the biggest football tournament on the planet. But there’s also something in it for affiliates – whoever refers the chosen candidate to Titan Bet will be rewarded a cool $5,000. Getting people interested in the position is simple and it’s not …
Read More »
Paddy Power and Ladbrokes have suspended wagering on Glastonbury headlining acts, as social media rumours have circulated regarding the reunion of Manchester rock band oasis as headlining act of the festival. Oasis frontman Liam Gallagher tweeted the letters O A S I S, following it up by tweeting OASIS LG. The cryptic tweets led bookmakers Paddy Power and Ladbrokes to suspend betting …
Read More »
Irish sports betting operator Boylesports revealed its new sports betting website, which it designed to place in-play sports betting markets at the heart of the customers experience. The operator undertook the new revamp of its online sports betting website, with a view to ease and optimise player journey on sports betting markets. The operator has stated that the design was …
Read More »
Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …
Read More »
With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …
Read More »
Online sports betting operator Titan Bet has begun a search for its World Cup 2014 correspondent. One lucky person will be flown to Brazil to cover the biggest football tournament in the world. The operator launched its ‘Best Job in the World Campaign’ through social media campaigns in order to find a special reporter to cover Titan Bet reporting for …
Read More »
Ahead of the Betting on Football Conference – Team SBC caught up with Emmie Faust, Business Director of MC&C Media, to discuss igaming and sports betting marketing trends and impacts. Emmie is an igaming marketing veteran, who set up the first dedicated igaming marketing agency in 2005 – Jack Media London. Jack Media recently merged with MC&C to create MC&C …
Read More »
Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …
Read More »
Strategic partnerships between UK news publishers and igaming operators continue as Paddy Power announced the proposed launch of sports betting app with Trinity Mirror Plc the publishing company for the Daily Mirror and the Sunday People. Paddy Power continues the recent trend in UK sports betting that has seen The Sun announce a Partnership with BetVictor and The Guardian online …
Read More »
Unibet PLC finds itself in hot water, due to their sponsorship of the upcoming Stockholm Marathon, on the 31st of May. The operator’s sponsorship of the running event, has fallen foul of Swedish gambling regulator Lotteriinspektinen, who claim that the igaming operator has breached Swedish advertising regulations in their sponsorship of the event. Lotteriinspektinen have threatened the Swedish listed igaming …
Read More »
SBC News Voice of the Sports Betting Industry