Marketing

Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …

Sports betting operator – Interwetten posted a year on year 7% increase in revenues for the opening quarter of 2014, the operator posted  revenues of €11.1 million (£10.1 million). The operator cited the performance of its mobile sports betting inventory as the key driver for its performance, mobile operations now account for 40% of the operators overall turnover. Furthermore Interwetten had …

32Red Plc has signed another new shirt sponsorship deal, this time penning a three year agreement to sponsor Rangers Football Club, commencing in the 2014/15 season. The agreement provides 32Red with shirt sponsorship, extensive visibility in the stadium and across the Club’s digital and media platforms and access to Scotland’s largest football fanbase. Ed Ware, CEO of 32Red commented: “We …

Affiliate marketing specialist Income Access has signed up two new partners to its newly launched social gaming network following deals with Chumba Casino and PlaySpace. The partnership with Chumba Casino, the free-to-play and sweepstakes casino operated by Australian gaming start-up Virtual Gaming Worlds, marks the first time that Income Access has partnered with an operator to allow affiliates to promote …

Sportsbook Unibet is putting further investment behind racing by becoming ARC’s official starting stall sponsor for 2014. The new sponsorship will see Unibet branded starting stalls at ARC’s portfolio of racecourses across the length and breadth of the country. In addition, over 90 stall handlers will also wear Unibet branded clothing throughout the year. This sponsorship will run alongside Unibet’s freshly announced official betting and …

Manchester’s digital innovation agency Skylab, has partnered with leading gaming company BetVictor to launch BetVictor TV in time for the prestigious Grand National horse race. BetVictor TV or ‘BVTV’ uses Skylab’s innovative MediaTank online video platform that essentially allows BetVictor to become a broadcaster. BVTV already includes snooker, featuring Ronnie O’Sullivan, Judd Trump and John Higgins at the 2014 Welsh …

William Hill Online haved announced an initial two-year deal with the Professional Darts Corporation (PDC) to sponsor the World Darts Championship at Alexandra Palace in London.The seven-figure deal will see Britain’s biggest bookmaker become the title sponsor of the event – which will now be known as the ‘William Hill World Darts Championship.’ The 72-player tournament, staged by the PDC …

A successful loyalty scheme that saw one lucky customer win a solid gold bar worth £25,000 is to be extended at Jack Gold Casino.The Gold Rush-themed promotion was designed to reward its regular players and ran alongside the popular site’s first television adverts. Users collected ‘Gold Dust’ and earned ‘Tickets’ in a multi-level mechanic which handed out greater incentives to those …

The introduction of casino legislation in Japan will lead to the development of a raft of creative agencies hungry to win the marketing budgets of integrated resort offerings, according to Chris Wieners, managing director of the Macau based HOGO Marketing. Wieners, whose session at May’s Japan Gaming Congress (JgC) is entitled ‘Finding your customer – unique challenges and opportunities that …

Ahead of the Betting on Football Conference, team SBC caught up with  online betting exchange Matchbook.com’s CEO Mark Brosnan. Having recently re-launched Matchbook.com, Brosnan gives insight into building new brands in igaming and forming deeper bonds with sports betting customer s whilst being to optimise football betting marketing This April Matchbook.com has partnered with charity ‘Right to Play’, donating all commissions generated …