Dafabet extends Masters Snooker title sponsorship

dafabarry
World Snooker Chairman Barry Hearn

Dafabet has announced that it will continue its title sponsorship of the Masters Snooker Tournament. The online betting operator confirmed that it renewed sponsorship terms for a further three years with tournament organisers World Snooker.

Dafabet has sponsored the international Snooker tournament since 2014,  its association will now run until 2017.  The Masters Snooker is televised globally by UK public-service broadcaster the BBC and boasts a top prize of £200,000 (€260,000/$320,000). The next Masters Snooker tournament will be held at  London’s Alexander Palace 11 – 18 January 2015.

World Snooker Chairman Barry Hearn said: “Since 1975, the Masters has been recognised as a very special event as it brings together snooker’s elite. Dafabet have backed several snooker events including the World Championship and the Champion of Champions. They clearly recognise the massive global appeal of our sport and its potential to reach hundreds of millions of people.”

John Cruces, Head of Sports Marketing at Dafabet, added: “Having worked with World Snooker on a number of tournaments, including last year’s Masters, we’re very proud to tie down a three-year deal for one of the highlights of the sporting calendar. We’ve said at each event where we’ve worked together how the sport helps us achieve our aim of putting the Dafabet brand in front of sports fans worldwide.”

Check Also

Broadcasting of all Premier League fixtures to continue

As the third nationwide UK lockdown continues, the Premier League has made the decision to …

SlotJava

IGT and MGA Games lead the way in Italy and Spain on SlotJava

International Game Technology (IGT) was one of the big winners at an online awards show …

HSBC announces extension of gambling block feature to 72 hours

HSBC UK has confirmed that the cooling off period for its gambling block feature has …