Gala Coral has appointed London marketing agency The7Stars as its media planning and buying agency for Gala Coral Interactive brands – Coral Interactive, Gala Bingo and Gala Casino.
The agency was awarded the account following a competitive pitch undertaken by Gala Coral marketing management. The7Stars team will work with Gala Coral interactive teams to optimise media coverage and brand campaigns for Gala Coral interactive inventory.
Media research and insights firm Nielsen Data estimates Gala Coral Interactive marketing spend to be in the region of £5.5 million per year
Gala Coral Interactive Chief Marketing officer, Phil Walker, said: “We are delighted to appoint the7stars to our media planning and buying account, and look forward to working closely with them over the next few years to drive our business into its next exciting growth phase. the7stars has performed strongly for our sister company Coral Interactive for many years and we expect similar success with Gala Interactive.”
Liam Mullins, Head of Media Trading at the7stars, said: “Following a fantastic relationship with Gala Coral Group we are looking forward to working with Gala Interactive and its defining online brands. GalaCasino and GalaBingo are at the forefront of the UK’s gaming proposition and we’re excited to help grow these brands even further.”
