SBC News Voice of the Sports Betting Industry
UK online bookmaker BetBright are sponsoring four races at Cheltenham for the first time on New Year’s Day.
They are supporting the feature Grade Three £50,000 BetBright Best For Festival Betting Handicap Chase over two miles and five furlongs plus the £20,000 BetBright On Mobile Handicap Chase over an extended three and a quarter miles, the Grade Two £32,000 BetBright Novices’ Chase at two miles and five furlongs and the three-mile £20,000 BetBright Casino Handicap Hurdle.
Brian Farrell, the firm’s Marketing Director, commented: “We are delighted with our relationship with Cheltenham, and it is great to team up with one of the finest race tracks in the UK.
“Our New Year’s Day event is just the start of a series of exciting racing initiatives in the first quarter of 2015. The sponsorships will not only promote BetBright but also put something back into the sport we all love and help reward racing fans and punters with a series of bright, thrilling, fun promotions.
“BetBright witnessed a record number of depositing customers, a large increase in horse racing turnover and very encouraging active player levels last year.This trend seems set to continue into 2015 as BetBright develops its racing offering and enters into even more high-profile marketing partnerships.”
Carey Buckler, Regional Sponsorship Manager for Jockey Club Racecourses South West, said: “We are delighted to welcome BetBright to sponsorship at Cheltenham Racecourse and look forward to an exciting day of racing on New Year’s Day. BetBright’s backing of four races on the day is a great start at Cheltenham to what will hopefully be a long relationship with Jockey Club Racecourses.”
