SBC News Voice of the Sports Betting Industry
MyWinners.com, the only website legally permitted to offer online horse-racing wagering to players in the state of Connecticut, has announced a partnership with Income Access, an iGaming-focused technology and digital marketing services provider. As part of the marketing partnership, MyWinners.com’s new affiliate program will integrate with Income Access’ platform and will be managed by the company’s acquisition specialists, who will also develop and implement a search engine marketing (SEM) and media buy strategy.
A subsidiary of Sportech PLC, the MyWinners.com brand allows residents in Connecticut to wager online on leading horse-racing events at a wide range of tracks in the United States. These tracks include Saratoga Race Course, Belmont Park, and Aqueduct Racetrack in New York; Santa Anita Park, and Del Mar Thoroughbred Club in California; Churchill Downs, and Keeneland in Kentucky; and Florida’s Gulfstream Park. MyWinners.com features a fully dynamic wagering interface complete with live-video streaming and free handicapping selections.
As part of MyWinners.com’s partnership with Income Access, the brand will launch an affiliate program on Income Access’ acquisition-tracking platform, which has been supporting iGaming brands’ marketing strategies since 2002. The Income Access software has received consistently strong industry recognition, including winning the eGaming Review B2B Award for Best Affiliate Software multiple times.
The affiliate program’s integration with the platform will be completed by the end of Q1 2015. Income Access’ team of acquisition specialists for the US market will manage the program once it is live.
“We’re pleased to announce Income Access as our marketing partner – their experience in the gaming markets brings a unique perspective in the acquisition of horse-racing fans for MyWinners.com,” said Josh Tepper, General Manager at MyWinners.com. “Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”
As well as using the affiliate channel, Income Access’ acquisition specialists will also carry out additional digital marketing activities. These include a comprehensive search engine optimization (SEO) strategy to raise the brand’s online profile, pay-per-click (PPC) ad campaigns and third-party digital media buys.
“The exclusive website in the Connecticut market, MyWinners.com is a highly prestigious brand in the online horse-racing wagering vertical,” said Nicky Senyard, founder and CEO of Income Access. “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”
