Foxy Bingo launches new brand and website with Joey Essex

bwin.party bingo subsidiary Foxy Bingo has unveiled a new brand supported by a website re-launch and multi-content marketing campaign which is set to go live today.

The updated design brings a cleaner, crisper feel to the branding while Foxy himself now sports a slicker, hipper look featuring a retro purple two-piece suit. The new look will be featured in a series of adverts produced by Tricycle London, which will include 10 second teasers, followed by 30 and 40 second spots.

In addition to the TV spots, the new campaign will see extensive online marketing support as well as a PR push featuring a viral video of the Foxy bingo mascot ‘Foxy’  and UK TV personality Joey Essex from ITV2’s television series The Only Way is Essex.

Commenting on the new campaign, bwin.party’s Director of Games, Golan Shaked said:

“Foxy’s makeover represents the recent upgrade to our overall product proposition. We have made Foxy Bingo more contemporary with over 60 new, best in class games, an upgraded user interface and great emphasis on developing the mobile and touch device experience. Foxy has got a sleek new look and a game offering which puts it above the rest.”

Matt Carter Creative Director of Tricycle added:

“This is our most ambitious campaign yet, with multiple ads to be released throughout 2015. We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaignfor the lovable northern Fox.”