Marketing

BetVictor has today announced Mr President as its new creative agency to work on the bookmaker’s Euro 2016 campaign, following a competitive pitch. Mr President, IAB Creative Agency of the Year, has been tasked with continuing to reinforce BetVictor’s ‘Simple As’ brand proposition which launched earlier this year. The site was given a makeover and the entire idea is focused …

European sports betting operator mybet.com has expanded its profile and coverage in West Africa by agreeing sponsorship terms with Ghana Premier League football club Sekondi Hasaacas FC. Hosting a press conference this Saturday, Sekondi Hasaacas governance unveiled mybet.com as its new season sponsor. The financial terms of the sponsorship were not disclosed, however mybet.com marketing revealed that it had been …

SBOBET has signed an agreement to become the official betting partner of League of Ireland Premier Division side Dundalk Football Club.  The terms of the agreement follows on from a sponsorship deal with Wexford Youths Football Club and will see the SBOBET brand promoted both on the Dundalk FC main site and during home matches at Oriel Park. Martin Connolly, General Manager at …

Intertain Group Spanish language subsidiary Botemania has been unveiled as new games sponsor of Barcelona-based La Liga Football Club RCD Espanyol. Espanyol governance presented Botemania, Spain’s biggest online bingo room as club partner at a special media day attended by Botemania Managing Director Laurence Walton. The sponsorship deal will see Botemania become an official Espanyol partner until the end of …

Former Norway and Liverpool FC defender John Arne Riise has had to drop his association with Scandinavian bookmaker Betsson in order to sign for Norwegian Tippeligaen side Aalesunds FK. Riise (35) one of Norway’s most successful footballers, had agreed to join the Ålesund football club on a free transfer at the start of March. On signing for Aalesunds FK, Riise …

Matchbook has partnered with the charity Raising for Effective Giving (REG) and as a part of the new partnership a market has been opened on the Dan Bilzerian cycling challenge. The question is will the poker professional be able to cycle from LA to Las Vegas (around 278 miles) in under 48 hours? Whether he does or doesn’t Matchbook will donate …

It has been announced that Intralot Group and Trilantic Capital Partners Europe, the controlling shareholder of Gamenet, have signed a deal which will see the group’s Italian activities merge with Gamenet. Intralot will reportedly control 20% of the combined operations which will see the group become one of the largest operators in the Italian gaming market once the deal is completed. This …

Ladbrokes has unveiled legendary champion jockey and TV personality Frankie Dettori as its new brand ambassador. Popular sporting figure Dettori will become the face of Ladbrokes new marketing and brand initiatives. Ladbrokes marketing stated that it wanted to fully integrate Dettori’s unique character and personality within its brand. The operator is aiming to create a distinct ambassador partnership with higher …

UK marketing news source Campaign Live (Campaignlive.co.uk) has reported that FTSE listed bookmaker William Hill is seeking a new creative agency ahead of a planned major UK advertising and promotional drive. The bookmaker will retain the services of Leeds and Manchester based agency Bark & Bite. However Campaign Live reports that William Hill marketing are seeking ‘extra fire power’ for …

England T20 World Cup winner Graeme Swann has delivered a surprise tip as the T20 World Cup gets underway – he’s tipping Australia. Despite never having won the T20 World Cup Swann, reluctantly believes Australia can finally go all the way. Speaking exclusively as online bookmaker Unibet’s cricket ambassador, Swann explains: “I’m sorry but I’m going for Australia. No one …