SBC News Voice of the Sports Betting Industry
It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America.
The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday to impress its clients and customers.
Betfair will also have access to first team players to develop promotional and marketing activities, and can engage with the club’s broad support base through Arsenal’s extensive online and social media channels.
Betfair, now deemed one of the world’s largest online gambling businesses since its recent merger with Paddy Power, plans to expand its offering to Arsenal supporters through a combination of exclusive bets and offers around important fixtures throughout the coming season.
Paul Gambrill, Marketing and Brand Director for Paddy Power Betfair, said of the deal: “We’re thrilled to be extending our contract with Arsenal, after a hugely successful first season with the club. Arsenal are a fantastic club and we look forward to engaging with their incredible fan base again next season and beyond.”
Arsenal’s Chief Commercial Officer, Vinai Venkatesham, stated: “We are delighted to be continuing our association with Betfair following a successful partnership to date. We look forward to working together to further engage Arsenal supporters in the UK, Europe, Central and South America.”
