Marketing

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …

Seeking to ‘reposition its brand’ to UK audiences, 888sports has announced the launch of its new advertising campaign ‘Take‘Em On’. The ‘Take‘Em On’ campaign which has initially been launched on Sky UK channels, was developed by creative media agency Recipe London. 888sport marketing detailed that it wanted to move its brand away from simply promotion of customer offers and match …

Hereford Racecourse and UK racing operator Arena Racing Company, have announced bet365 as headline sponsor of the Hereford ‘Opening Raceday’ on Tuesday 6 October. bet365 a member of UK racings ‘Authorised Betting Partner’ scheme will sponsor the return of jump racing at Hereford Racecourse, with seven races taking the Stoke-based bookmakers name. The bet365 brand will further gain heightened coverage …

Seeking to boost the coverage of its new ‘Coral Vegas’ gaming app, Gala Coral has announced the launch of a planned three-month multi-channel advertising campaign devised by Newcastle creative agency Cravens, in conjunction with Moving Picture Company (MPC). The new campaign titled ‘Electrifying’ will feature new Coral Vegas animated character ‘Electric Tiger’, developed by MPC the film production company which …

21Bet has announced an official sponsorship deal with IBF flyweight world title contender Charlie Edwards. Edwards, 23, who only turned professional 18 months ago, won the English title in his fifth outing, and will challenge John Riel Casimero for the IBF flyweight title in his ninth fight on Saturday. To celebrate the sponsorship deal, which comes less than a month after 21Bet became the official betting partner …

Sky Betting & Gaming (SB&G) online casino subsidiary Sky Vegas has confirmed that it will be the official ‘Broadcast & Off-air Sponsor’ of ITV2’s Celebrity Juice. Beginning its sponsorship of the flagship ITV2 celebrity panel show hosted by comedian Keith Lemon this week, Sky Vegas replaces previous show sponsor LeoVegas for this season’s Celebrity Juice (total 13 episodes).  Sky Vegas marketing …

Coral Interactive has been reprimanded by the UK Advertising Standards Authority (ASA), relating to unclear terms attached to two campaigns promoting ‘Free Bet’ offers during this summer’s Euro 2016. The advertising authority stated that they had received public complaints relating to Coral’s promotion of a £/€ 20 free bet on any team to win the Euro 2016 and a £/€ …

Lorenzo Pellegrino, Paysafe Group’s CEO of Digital Wallets, sees value-added enhancements in his firm’s $30 million acquisition of leading industry affiliate and acquisition marketing software provider Income Access. Speaking to SBC News, Pellegrino stated that adding Income Access services Paysafe would gain “value-added services that extend beyond payments and will make our overall offering ‘stickier’ for merchants”. “The acquisition embeds our …

12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets. Rory Anderson, 12BET Spokesman, …