188BET has signed a contract extension to remain as Official Main Sponsor of Wigan Warriors Rugby League for the 2017 season.
The extension will see the 188BET logo displayed on the front of Wigan’s match and replica shirts for the second consecutive season. 188BET first appeared on the shoulder of the Wigan shirt in 2010.
Due to the early confirmation of this agreement, the 188BET logo can now be part of the production of the new Wigan Warriors kit. The club hosted a fan vote to help choose the design of the 2017 home shirt, which will go on sale in mid-November.
Simon Collinson, Wigan Warriors’ Marketing Director, said: “Having previously sponsored Wigan in 2010 we knew that 188BET would be great partners. We’ve forged a very close working relationship with the team at 188BET and look forward to another strong year in 2017.
“188BET have worked really hard to engage with Wigan fans, interacting regularly through social and digital media channels with competitions and exclusive content. Furthermore, they’ve supported a number of initiatives during the course of year, including most recently the distribution of 5,000 Frank-Paul Nuuausala face masks at the huge derby against St Helens when the Kiwi International – nicknamed ‘the Wrecking Ball’ – made his home debut.
“Conversations have been on-going about the future of this partnership for several months now, and we’re delighted that 188BET were happy to commit for a further year having seen great value in the partnership.”
Nigel Singer, 188BET’s Managing Director, added: “We are thrilled to be announcing an extension of our main shirt sponsorship agreement with Wigan Warriors. We forged a very strong and productive working relationship in year one, and jumped at the chance to extend our association for another year.
“We will ensure that the same drive, effort and commitment goes into the partnership for next season, as we feel certain that this great club will continue to thrive, develop and compete at the very highest level for many years to come. We naturally wish Wigan Warriors every success.”
The announcement comes just a few days after 188BET agreed a new 50-race partnership with Jockey Club Racecourses. The company, a current sponsor for Gloucester County Cricket Club, has been involved with rugby league, racing, football, cricket and snooker for many years.