SBC News Voice of the Sports Betting Industry
Australian gambling operator Tabcorp has confirmed that its online betting subsidiary Tab.com.au has signed a multi-year partnership with the UFC, becoming its official Australian wagering partner.
Tabcorp marketing secures the partnership ahead of the UFC returning to Australia on 27 November for ‘Fight Night Melbourne’ Luke Rockhold vs Jacare Souza 2.
As a UFC sponsor, the Tab.com.au brand will get heightened coverage throughout the Rod Laver Arena, and will further be displayed within the octagon ring and on athletes training kits on fight night.
UFC governance was pleased to have secured Tab.com.au as a sponsor. “We are delighted to be in business with TAB.com.au. Collaboratively, we hope to deliver our fans the best possible experience as they enjoy UFC.” Said Tom Wright, UFC Vice President and General Manager for Australia, New Zealand and Canada.
Craig Nugent Tabcorp’s CEO for wagering and media commented on the sponsorship: “Tab.com.au is proud to be the first Australian-owned and operated UFC partner. This partnership reflects UFC’s growing popularity among our customers.”
