FUN88 has become Newcastle United‘s official Asian betting partner in a multi-year deal from the 2023/2024 season onwards. The gambling brand moves from the role of principal sponsor since the beginning of the 2017/18 campaign, having built strong ties with the Premier League club. The operator’s logo has featured prominently on the front of the Magpies’ kits and training wear …
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Autorité Nationale des Jeux (ANJ), France’s unified gambling authority, has taken a significant step towards tackling growing concerns surrounding French sports sponsorships with gambling operators. Since the summer of 2022, an ANJ research unit has examined the landscape of French betting sponsorships in which it views a “notable 20% increase in sports partnerships with legal gambling operators – from 34m …
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The German Sports Betting Association (DSWV) has called attention to an argument in favour of a ban on gambling advertising from a prominent federal policymaker. Burkhard Blienert, the Federal Drug Commissioner and a member of the governing Social Democratic Party (SPD), has called for a ban on marketing of gambling, alcohol and tobacco products in public spaces, such as on …
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The Royal Decree 958/2020 on Commercial Communications for Gambling Activities – more commonly referred to as the advertising ban – remains a cause of substantial disagreement in the Spanish betting and gaming industry, the debate at the Gaming in Spain conference suggested. Mikel Arana, Director General of the Dirección General de Ordenación del Juego (DGOJ), used his keynote at the …
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Kansspelautoriteit (KSA), the Netherlands Gambling Authority, has issued new guidance to clarify the upcoming rules of the Dutch government’s ban on ‘Untargeted Advertising’. Authorised by the Dutch Ministry of Justice and Security, from 1 July all Dutch-licensed operators must abide by the rules of a ban on untargeted advertising imposed across ‘all public media platforms’. The ban has been introduced …
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Sports betting and igaming operator Novibet has launched a localised campaign this week to promote its presence in the key LatAm markets of Brazil, Mexico, Chile and Ecuador. The ‘Play in the new era’ promotion has, said the firm, been “amplified by strategic partnerships in each market. Featuring the football superstar Arturo Vidal, the launch campaign ‘Play in the new …
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NOGA, the Netherlands Online Gambling Association, has warned the Dutch government that “recognition of legal online gambling providers has hardly increased amongst the general public” since the launch of KOA marketplace in October 2021. The concern is noted by data from the trade body’s annual ‘NOGA Online Gambling Barometer’, independently researched by IPSOS. Since 2021, the Dutch online gambling market …
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Issue 26 of SBC Leaders Magazine takes a whistle stop tour of the world of betting and gaming, with features looking at the markets in Italy, Romania, Greece, Brazil and Japan, among others. The front cover interview takes us to Italy, where SKS365 CEO Alexander Martin details how the company coped with lockdown and the steps it has taken to …
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BetCity.nl, the flagship Dutch sportsbook property of Entain Plc, has once again enhanced its sponsorship of Eredivisie football club SBV Vitesse Arnhem. Starting next season, BetCity.nl will become the principal sponsor of Vitesse, moving its brand logo from the back to the front of the club’s shirt. The partnership between BetCity.nl and Vitesse began in January 2022, with the sportsbook …
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Gaming Innovation Group’s (GiG) partnership with bet365 has been renewed for an undisclosed period of time, centred around delivery of the GiG Comply tool. An automated affiliate marketing compliance solution, GiG Comply will be used by bet365 to scan web pages for content such as links, igaming ‘code red words’ and regulatory requirements across multiple jurisdictions. GiG Media’s end goal …
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